Kraft-Cadbury, A Sweet Deal
The world's largest candy company has just been formed! Willy Wonka better watch his ass cause the U.S. super-giant Kraft Foods just acquired British candy company Cadbury in a sweet $19.5 billion takeover.
The company's roots go back to the grocery store opened in 1824 by John Cadbury in Birmingham, central England. A Quaker, Cadbury believed cocoa and drinking chocolate were healthy alternatives to alcohol, considered to add to the miseries of the working class. I suppose everyone has to pick their poison.
The new Kraft-Cadbury will represent a portfolio of over 40 confectionary brands, each with annual sales in excess of $100 million. Something tells me that not even Oompa Loompas could handle that load.
Kraft has been pursuing Cadbury since last September (officially) and hostile offer after hostile offer have been rejected. According to most financial analysts, the deal that has been reached is a "good deal for all parties".
The company's roots go back to the grocery store opened in 1824 by John Cadbury in Birmingham, central England. A Quaker, Cadbury believed cocoa and drinking chocolate were healthy alternatives to alcohol, considered to add to the miseries of the working class. I suppose everyone has to pick their poison.
The new Kraft-Cadbury will represent a portfolio of over 40 confectionary brands, each with annual sales in excess of $100 million. Something tells me that not even Oompa Loompas could handle that load.
Kraft has been pursuing Cadbury since last September (officially) and hostile offer after hostile offer have been rejected. According to most financial analysts, the deal that has been reached is a "good deal for all parties".
Labels: automated man, british, cadbury, candy, chocolate, england, kraft, sweets, US, video
posted by Chuck Rocker at
10:48 AM
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